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Results 1 through 6 of 6 matches.

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Use this link to see a list of the 100 most recently added materials for the Marketing department.

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Absolute value : what really influences customers in the age of (nearly) perfect information / Itamar Simonson and Emanuel Rosen.
Simonson, Itamar, author.
New York, NY : HarperBusiness, [2014].
Added on: 03-11-14    Campus: Kent Campus


Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
Moore, Geoffrey A., 1946- author.
New York, NY : HarperBusiness, an imprint of HarperCollinsPublishers, 2014.
Added on: 03-11-14    Campus: Kent Campus


Don't brand my public space! : on the symbolic poverty of the representational systems of territorial collectivities / [edited by Ruedi Baur, Sebastien Thiery].
Zurich : Lars Muller Publisheres, [2013].
Added on: 03-20-14    Campus: Kent Campus


Innovative sale : unleash your creativity for better customer solutions and extraordinary results / Mark Donnolo.
Donnolo, Mark, author.
New York : American Management Association, 2014.
Added on: 03-19-14    Campus: Kent Campus


Organisational schizophrenia : impact on customer service quality / Gopal K. Gureja.
Gureja, Gopal K.
Los Angeles : SAGE Publications, 2013.
Added on: 03-17-14    Campus: Kent Campus


Power of customer misbehavior : drive growth and innovation by learning from your customers / Michael Fisher, Martin Abbott, and Kalle Lyytinen.
Fisher, Michael, 1968- author.
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014.
Added on: 03-20-14    Campus: Kent Campus